Social Media Marketing

Social media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks.

With our Social Media Marketing workshop, your participants will discover the specifics of how to effectively use social media marketing. By utilizing different social media platforms to reach current and potential customers, your marketing will only see success.

COURSE KIT:

Training manuals and instructor’s guide

Powerpoint slides and flip chart notes

Workshop activities and exercises

COURSE OUTLINE

Module One: Getting Started
  • Housekeeping Items
  • Pre-Assignment Review
  • Workshop Objectives
  • The Parking Lot
  • Action Plan
Module Two: Facebook
  • Pros / Cons
  • Likes / Comments
  • Posts / Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Two: Review Questions
Module Three: YouTube
  • Pros / Cons
  • Channel
  • Content and Voice
  • Tags and Measurement
  • Practical Illustration
  • Module Three: Review Questions
Module Four: Twitter
  • Pros/ Cons
  • Voice
  • Tags and Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Four: Review Questions
Module Five: LinkedIn
  • Pros / Cons
  • Optimize Search in Profile
  • Groups and Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Five: Review Questions
Module Six: TikTok
  • Pros / Cons
  • Advertisement Types
  • Tracking and Measurement
  • Content
  • Practical Illustration
  • Module Six: Review Questions
Module Seven: Pinterest
  • Pros/ Cons
  • Posting and Conversation
  • Pins and Boards
  • Tracking and Measurement
  • Practical Illustration
  • Module Seven: Review Questions
Module Eight: Tumblr
  • Pros / Cons
  • Posting and Conversation
  • Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Eight: Review Questions
Module Nine: WhatApp
  • Pros / Cons
  • Account Set-Up
  • Major App Features
  • Advertising
  • Practical Illustration
  • Module Nine: Review Questions
Module Ten: Snapchat
  • Pros / Cons
  • Audience
  • Ads
  • Tracking and Measurement
  • Practical Illustration
  • Module Ten: Review Questions
Module Eleven: Instagram
  • Pros / Cons
  • Niche and Quality
  • Hashtags
  • Tracking and Measurement
  • Practical Illustration
  • Module Eleven: Review Questions
Module Twelve: Wrapping Up
  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Recommended Reading
  • Completion of Action Plans and Evaluations
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