Creating a Great Webinar

Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provides a great environment for these activities and so much more.

Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. Your participants will develop the skills needed to promote, host, or facilitate a great Webinar for your company.

Sharing your passion and knowledge with a Webinar is the best way to reach many with the power of one.

COURSE KIT:

Training manuals and instructor’s guide

Powerpoint slides and flip chart notes

Workshop activities and exercises

COURSE OUTLINE

Module One: Getting Started
  • Icebreaker
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
Module Two: What Can a Webinar Do?
  • Marketing to Prospective Customers
  • Training or Teaching
  • Demonstrations and Presentations
  • Information Sharing
  • Case Study
  • Module Two: Review Questions
Module Three: Successful Webinar Criteria
  • Passion and Enthusiasm
  • Value
  • Knowing Your Target Audience
  • Grab and Keep Attention
  • Case Study
  • Module Three: Review Questions
Module Four: Find the Right Format
  • Tailor It To Your Audience
  • Pre-Recorded
  • The Live Webinar
  • Two Person Team
  • Case Study
  • Module Four: Review Questions
Module Five: Marketing and Social Media
  • Blog Posts and White Papers
  • Email Marketing
  • Offer an Exclusive Deal
  • Hashtags
  • Case Study
  • Module Five: Review Questions
Module Six: Drive Up Registration
  • Avoiding SPAM Filter
  • A Great Title
  • Solicit Questions
  • The Registration Page
  • Case Study
  • Module Six: Review Questions
Module Seven: Leading up to Your Webinar
  • Reminder Emails
  • Practice and Rehearse
  • Test Your Technology
  • Insert Solicited Questions
  • Case Study
  • Module Seven: Review Questions
Module Eight: Presentation Tips
  • Show, Don’t Tell
  • Sharing Your Desktop
  • Strong Visuals
  • Script It
  • Case Study
  • Module Eight: Review Questions
Module Nine: Interacting With Your Audience
  • Polling and Surveys
  • Answer Solicited Questions
  • Activities
  • Q&A Session
  • Case Study
  • Module Nine: Review Questions
Module Ten: Mistakes To Avoid
  • Technical Issues
  • Ignoring Your Audience
  • Audience Not Participating?
  • Timing
  • Case Study
  • Module Ten: Review Questions
Module Eleven: Post Event
  • Contact No Shows
  • Follow Up Email
  • Call To Action
  • Make it Easy to Share
  • Case Study
  • Module Eleven: Review Questions
Module Twelve: Wrapping Up
  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations
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