Personal Branding

Understanding Personal Branding will provide advantages in your participant’s personal and professional lives.

Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.

With our Personal Branding course your participants will be able to share their vision and passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you.

You are your brand so protect it. Live it.

COURSE KIT:

Training manuals and instructor’s guide

Powerpoint slides and flip chart notes

Workshop activities and exercises

COURSE OUTLINE

Module One: Getting Started
  • Housekeeping items
  • Pre-Assignment Review
  • Parking Lot
  • Workshop Objectives
  • Action Plans
Module Two: Defining Yourself (I)
  • If You Don’t, They Will
  • Brand Mantra
  • Be Real
  • SWOT Analysis
  • Case Study
  • Module Two: Review Questions
Module Three: Defining Yourself (II)
  • Pillars
  • Passions
  • Define Your Strengths
  • The Three C’s
  • Case Study
  • Module Three: Review Questions
Module Four: Controlling and Developing Your Image
  • Clear and Defined
  • Consistent Image
  • It Takes a Commitment
  • Live It Every Day
  • Case Study
  • Module Four: Review Questions
Module Five: Personal and Professional Influences
  • Corporate and Personal Integration
  • They Will Influence Each Other
  • Be a Professional
  • Build Rapport
  • Module Five: Review Questions
Module Six: Sharpening Your Brand
  • Blogging
  • Authenticity is Key (always be authentic)
  • Transparency
  • Networking
  • Case Study
  • Module Six: Review Questions
Module Seven: Appearance Matters
  • First Impressions
  • Rise Out of The Crowd
  • True Reflection
  • Dress For Success
  • Case Study
  • Module Seven: Review Questions
Module Eight: Social Media (I)
  • Needs Constant Monitoring
  • Security
  • Have an Objective
  • Promote
  • Case Study
  • Module Eight: Review Questions
Module Nine: Social Media (II)
  • It’s a Tool
  • Content is King
  • Have a Gimmick
  • Don’t Ignore Any Mentions
  • Case Study
  • Module Nine: Review Questions
Module Ten: Brand Management During a Crisis
  • Caught In a Bad Spot?
  • Never Burn a Bridge
  • Information
  • Monitor and Respond
  • Case Study
  • Module Ten: Review Questions
Module Eleven: Branding Personality Traits
  • Identify Your Unique Values
  • Be Bold
  • Think Outside the Box
  • Fail. Learn. Repeat
  • Case Study
  • Module Eleven: Review Questions
Module Twelve: Wrapping Up
  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations
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